Esta es selección de artículos #14 que recoge las cosas que más me han interesado en los dos últimos meses sobre temas de digital.
Negocios & Innovación
1.
Top 10 Presentations From OuiShare Fest 2015
OuiShare Fest is an international gathering in Paris of sharing economy pioneers, enthusiasts and organizers. Here are 10 of the top presentations, as chosen by our friends at OuiShare.
http://www.shareable.net/blog/top-10-presentations-from-ouishare-fest-2015
2.
What Airbnb, Uber, and Alibaba Have in Common
¿Cuales son los elementos que hacen crecer los negocios exponenciales?
https://hbr.org/2014/11/what-airbnb-uber-and-alibaba-have-in-common
3.
Sharing Is Caring Is Sharing – The New Yorker
Even without the searing wit of “1984,” “The Circle,” about a Facebook- and Google-inspired dystopia, is capable of landing on point.
http://www.newyorker.com/tech/elements/sharing-is-caring-is-sharing
4.
The Value of Data Platform-as-a-Service (dPaaS) – Big Data News
Data Platform-as-a-Service (dPaaS) represents a new approach to efficiently blend people, processes and technologies. A customizable dPaaS with unified integ…
http://www.bigdatanews.com/profiles/blogs/the-value-of-data-platform-as-a-service-dpaas#utm_sguid=153481,3ecd48e8-d4f7-2030-2f37-5c7df8b3e85b
5.
On Competition, Collaboration and Innovation design | Meedabyte
It’s an encouraging and challenging moment: creative destruction wipes out bullshit job and changemakers have the opportunity to build new, local and fair markets: will they be interested?
http://meedabyte.com/2014/11/03/competitioncollaborationanddesign/
6.
Why Amazon Has No Profits (And Why It Works) | Andreessen Horowitz
Amazon es uno de los grandes casos de éxito dentro del mundo del retail, deberíamos investigar algo más sobre las razones de su éxito.
https://a16z.com/2014/09/05/why-amazon-has-no-profits-and-why-it-works/
7.
Amazon is now bigger than Walmart – Quartz
The retail king has lost its crown. Amazon.com’s market value whizzed past that of Walmart in after-hours trading Thursday, as investors increased their bets that the future of the US retail sector will be dominated by Jeff Bezos’ online behemoth. There’s no guarantee Amazon’s market value will stay above that of Walmart. During the thinly traded after-hours…
https://a16z.com/2014/09/05/why-amazon-has-no-profits-and-why-it-works/
8.
4 Things Strategists Can Learn From UX Designers – Think with Google
As brands expand their digital footprints, how can UX designers and strategic planners work together?
https://www.thinkwithgoogle.com/articles/4-things-strategists-can-learn-from-ux-designers.html
9.
The death of the unicorns:
Q&A with Kevin Kinsella of Avalon Ventures – Business Insider
Unicorns are supposed to be rare beasts. But in…
http://www.businessinsider.com/the-end-game-for-unicorns-qa-with-kevin-kinsella-of-avalon-ventures-2015-7?r=UK&IR=T
10.
The Customer Gap, Premium Puzzle And Future Of Customer Interactions
Marketing is moving from a market creation tool to a customer interface tool. This means: Taking ownership of the customer in the company and implementing this…
http://es.slideshare.net/helgetenno/the-customer-gap-premium-puzzle-and-future-of-marketing?from_m_app=ios
11.
Profits vs Growth – AVC
Crecer o ser rentable. Esa es la duda y discusión de muchos negocios. Buena reflexión para pensar.
http://avc.com/2015/06/profits-vs-growth/
12.
Tecnología: La fiebre de las plataformas
Una gran mayoría de las compañías tecnológicas se ha convertido en parásitos de las relaciones sociales y económicas existentes. No producen nada propio sino que reordenan lo que otros han desarrollado
http://elpais.com/elpais/2015/06/25/opinion/1435251058_955249.html
Sobre la digitalización
13.
Is Your Business Ready for a Digital Future?
Research by MIT SMR shows that effective digital strategy is strongly associated with a company’s overall digital maturity.
http://sloanreview.mit.edu/article/is-your-business-ready-for-a-digital-future/
14.
The Internet Has Been a Colossal Economic Disappointment – HBR
It’s destroyed a lot more jobs than it’s created.
https://hbr.org/2015/03/the-internet-has-been-a-colossal-economic-disappointment?utm_campaign=Socialflow&utm_source=Socialflow&utm_medium=Tweet
15.
Ctrl-alt-del: Rebooting the Business Model for the Digital Age
Our research with the MIT Sloan Management Review reveals that only 16% of organizations are leveraging digital technologies to develop new business models.
https://es.slideshare.net/capgemini/rebooting-the-business-model
16.
Technology Will Disrupt – Why, What and How?
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to un…
https://es.slideshare.net/helgetenno/technology-will-disrupt?from_m_app=ios
18.
The Third Phase of Big Data | Re/code
Sneakernet is making a comeback with the advent of Big Data. There’s gotta be a better way.
https://www.vox.com/2015/4/22/11561734/the-third-phase-of-big-data
19.
Why ‘Do It For Me’ Is The Next Big Thing | TechCrunch
Now that we are a decade-and-a-half into the software-as-a-service (SaaS) revolution, many of us in Silicon Valley are thinking hard about the next big wave..
https://techcrunch.com/2015/04/19/why-do-it-for-me-is-the-next-big-thing/?guccounter=1
20.
Successful Startups Don’t Make Money Their Primary Mission
Lose sight of that and you lose the company.
https://hbr.org/2015/07/successful-startups-dont-make-money-their-primary-mission
21.
The State of Internet of Things in Six Visuals — Medium
We cover many emerging markets in the startup ecosystem. Previously, we published a post that summarized Financial Techn…
https://medium.com/@VentureScanner/the-state-of-internet-of-things-in-six-visuals-a4b9cda3324c
22.
Strategy, not Technology, Drives Digital Transformation
The 2015 Digital Business Report by MIT Sloan Management Review and Deloitte identifies strategy, not technology, as the key driver of success in the digital arena.
https://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/?utm_source=twitter&utm_medium=social&utm_campaign=dlrpt15
23.
Why ‘mobile first’ may already be outdated – Inside Intercom
If “mobile first” is our future, why are almost all the most successful mobile driven businesses building web apps designed for larger screens?
https://www.intercom.com/blog/why-mobile-first-may-already-be-outdated/
24.
The Internet of Things and its unintended consequences:
why we should proceed with caution — Medium
https://medium.com/@gleonhard/the-internet-of-things-beware-the-unintended-consequences-d2c8444b5cc2
Marketing & Comunicación
25.
Can Brands Save the World?
“Brand sacrifice” means companies, not consumers, feel the pain.
https://www.strategy-business.com/blog/Can-Brands-Save-the-World?gko=80b3b
26.
The Next Generation Content Is The Product
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and servic…
https://es.slideshare.net/helgetenno/the-next-generation-content-is-the-product?from_m_app=ios
27.
Here’s why advertising won’t solve the media’s problems – Fortune
Digital and mobile advertising is largely ineffective and annoying, and that is giving more power to platforms like Facebook and Google
https://fortune.com/2015/07/21/publishers-advertising-problem/
28.
¿Qué es el customer journey? | DIGITAL RESPONSE
El customer journey es el trayecto que sigue un usuario desde el momento en que se plantea la posibilidad de adquirir un bien o servicio hasta que lo adquiere.
http://www.digitalresponse.es/blog/que-es-el-customer-journey/
30.
The 4 Essential Research Strategies in Content Marketing | Inc.com
Here are the 4 essential research strategies that will boost your content marketing and deliver relevant and valuable target audience messaging.
https://www.inc.com/aaron-aders/the-4-essential-research-strategies-in-content-marketing.html
31.
What Comes After Smart Products
Moving beyond smart cars to mobility ecosystems.
https://hbr.org/2015/07/what-comes-after-smart-products?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29
32.
Why Product Thinking is the next big thing in UX Design — Medium
Life’s too short to build something nobody wants…
https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe
Sobre el fracaso…
33.
7 Rejections — Medium
On June 26, 2008, our friend Michael Seibel introduced us to 7 prominent investors in Silicon Valley. We were attempting…
https://medium.com/@bchesky/7-rejections-7d894cbaa084
34.
Failure Is Not the End. It’s an Opportunity to Learn.
Failure is an external event that happens. It is not a personality characteristic.
https://www.entrepreneur.com/article/247056
35.
INUSUAL | El error como palanca de cambio
En la sociedad en la que vivimos, el error está penalizado. Cada fallo es un motivo para juzgar y justificar la incompetencia (muchas veces del propio juez). Creo que incorporar el error dentro de tus proyectos como elemento que sucederá y buscarlo lo antes posible, te ayudará a estar preparado para canalizarlo y dar una solución creativa al problema que presente.
https://inusual.com/es/blog/el-error-como-palanca-de-cambio
36.
¿Por qué en España odiamos a quienes tienen éxito?. Blogs de Social 24/7.
Sucedió esta semana con los jóvenes emprendedores españoles creadores de las gafas Hawkers, pero ocurre con muchos otros que han tenido éxito como Amancio Ortega. En España hay mucha envidia
https://blogs.elconfidencial.com/tecnologia/social-24-7/2015-04-12/espana-hawkers-emprendimiento-criticas_757439/
37.
Please Don’t Celebrate Failure!
En un mundo donde se habla con ligereza del éxito / fracaso, es básico entender que se aprende de los errores, pero celebrar el fracaso es excesivo.
http://www.professorvc.com/2015/06/please-dont-celebrate-failure.html?spref=tw
38.
Milton Glaser – on the fear of failure. en Vimeo
Video obligado para hablar del éxito y fracaso
https://vimeo.com/23285699
Espero que os haya interesado la selección de artículos #14.
Si quieres ver el resto de selecciones de artículos las tienes aqui: https://www.titonet.com/pills-seleccion-de-articulos
